AT&T isn’t the only company thinking backwards.
AT&T CEO Randall Stephenson:
“You lie awake at night worrying about what is that which will disrupt your business model. Apple iMessage is a classic example. If you’re using iMessage, you’re not using one of our messaging services, right? That’s disruptive to our messaging revenue stream.”
Here’s an idea, instead of laying awake at night waiting for someone to disrupt your business, why not try actually innovating? What a losing mindset.
SMS has been a colossal rip-off forever. That carriers knew this. They knew such a scam couldn’t last forever. Yet they did nothing, sealing their fate.
This also proves that Apple was smart not to tell the carriers about iMessage before they launched it. They would have bitched and moaned and tried to kill it before it ever saw the light of day.